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Showing posts with label Mark Zuckerberg. Show all posts
Showing posts with label Mark Zuckerberg. Show all posts

Friday, December 23, 2011

A Christmas wake-up call

BERLIN, GERMANY - NOVEMBER 23:  Santas-to-be w...Image by Getty Images via @daylife

PUTIK LADA By RAPHAEL KOK

Christmas is the time for us to redeem and reconcile our relationships with people that we care about. It’s a time for us to remember and rekindle the passions in life that we dream about.

IT all began in a little town called Bethlehem, where a baby was born in a manger. Over centuries, it has captured the joys of wintertime like listening to sleigh bells ringing, building snowmen in the meadow and roasting chestnuts on an open fire.

With or without snowfall, Santa Claus always comes to town whenever the season is upon us, in the malls and on the streets.

Today, Christmas is no longer just a religious or cultural festival celebrated in the West, but a global event transcending race, religions and cultures.



Much of its universal appeal lies in the values embodied in the spirit of Christmas. The highlight at any Christmas party, whether hosted by Christian families, schools, offices or friends, is the exchange of gifts.
Christmas is about goodwill to all and sharing between loved ones.

Of course, cynics would say that Christmas also epitomises the sin of greed, considering how much people spend on Christmas decorations, shopping and parties.

However, that says more about human nature, rather than Christmas itself. After all, how we celebrate Christmas is very much like how we celebrate life.

In life, just like during Christmas, we expect to be rewarded for the good things we have done. Life, just like Christmas, is about dreams and desires.

True, more often than not, they are materialistic in nature. True, we always want to have more than what we already have, and that there is no end to dreams and desires.

There’s nothing wrong with that. Instead, where we go wrong is not knowing what we truly want out of life. We instead want things that bring little value to our lives.

We crave for more clothes, cars, properties and sources of physical affection. We crave for the same things we already have in abundance, except in different designs, colours and sizes.

We are like kids crying out for toys, ice-cream and a playmate, with no time to think of the consequences.
However, there’s got to be more to life than chasing every temporary high.

Just like Lord Buddha centuries ago, Mark Zuckerberg exhorts us to eliminate desires. Not just any desire, but desires that don’t really matter to us to begin with, or any more.

Having desires is not greedy. Having false desires is.

Our fragile minds, wrecked by insecurities, are always vulnerable to being incepted by foreign ideas. We constantly worry about what others think of us, and what they tell us we should be like.



Not only are we weighed down by excess material and emotional baggage, but we are also forced to abandon our own innermost dreams and desires.

Only when you have eliminated your false desires, will you discover what you want, what you really want.

Basically, start doing the things you have always dreamt of doing but never did because you kept telling yourself “Not this weekend, there’s a sale”, “Not this month, peak period” and “Not this year, saving for a bigger car”.

And it doesn’t just stop there. If you fail to recognise the things that truly give you joy, chances are that you will fail to recognise the things that truly give joy to the rest of the world.

Getting a gift for someone is never easy. We can’t read minds.

Sure, you may ask them what they want, but that’s rather spoiling the whole idea of a gift or they may be too embarrassed to reveal their innermost dreams and desires to you anyway.

The true value of a gift is not how much it’s worth to the giver or anyone else, but to the recipient.

How much the person appreciates the gift is a measure of how much you actually know and care for the person.

As noble as our intentions may be, the act of giving itself is simply not enough. Yes, it’s the thought that counts. But with more thought put into a gift, the more value the gift has.

So make your gifts count, be it to your family, friends or lover.

Don’t just go for the safe gifts like chocolates, Hallmark greeting cards, mugs or even expensive jewellery.

Make an effort to think hard about what the person truly wants. It may be something the person never even thought about having.

Don’t just buy something off the shelf. Forget about the price tag.

Be original. Go the distance. Fly to the moon and back. Like writing a song for your girlfriend that she can tell everybody this is her song. Don’t just say “I Love You”, say “I Love Us”.

Sometimes, the greatest gift is simply changing the way we treat others. Like being more obedient to your Mum and Dad. Or stop yelling and giving unreasonable deadlines to your employees.

And instead of just giving away monetary handouts such as bonuses, subsidies or salary increases every year, governments should also give its people greater freedom to express themselves.

As a wise prophet once said, man does not live by bread alone.

People should also be entitled to ask questions like “Who is producing and selling this bread, was there an open tender exercise?” and “Why do I only get one loaf, and my neighbour gets two?” without fear of persecution.

Whoever we are, rich or poor, Christmas ultimately serves as a wake-up call for us to change our lives for the better.

It’s the time for us to redeem and reconcile our relationships with people that we care about. It’s a time for us to remember and rekindle the passions in life that we dream about.

There’s something magical about Christmas. It’s the magic that makes us believe in miracles, and make miracles happen. It’s the magic that makes us rediscover our freedom and power to dream.

So, although it’s been said many times, many ways – have yourself a merry little Christmas, for now and always.

The writer is a young lawyer. Putik Lada, or pepper buds in Malay, captures the spirit and intention of this column – a platform for young lawyers to articulate their views and aspirations about the law, justice and a civil society. For more information about the young lawyers, visit www.malaysianbar.org.my.

Tuesday, December 20, 2011

Display Ads, Facebook Beating Google In The 'Battle For Eyeballs'



DEAUVILLE, FRANCE - MAY 26:  (L-R) Angela Merk...Image by Getty Images via @daylife By Agustino Fontevecchia, Forbes Staff

Facebook’s Zuckerberg and Google’s Schmidt meet Merkel and Sarkozy >>

Facebook is “winning the battle for eyeballs and advertising in the internet display arena,” according to a report by Enders Analysis.  While Google is still “the king of internet advertising” with greater global reach than the social network, Facebook’s more dynamic growth, and rising rates of engagement and usage, suggest it will continue to dominate the display ad market going forward.

  Google Taking Over 40% Of Total U.S.Online  Ad Spend
Google’s net display ad revenues totaled $1.5 billion in 2010, according to Enders Analysis, and will rise to $2.5 billion in 2012.  Facebook, on the other hand, will report 2011 display revenues at about $3.5 billion, and can expect those to rise to about $5.3 billion in 2012.

While Facebook is clearly the market leader in display, Google remains the internet’s largest advertising player.  In 2012, its revenues will hit $35 billion, 90% of which come from Google’s search operations.
Jeff Bezos Eyeing Apple's Lunch? Amazon Smartphone
 
Bringing all these numbers together is the fast-growing display ad market.  The company founded by Sergey Brin and Larry Page has proven its capacity in transforming the search ad market, becoming practically a monopolistic force.  But display remains underdeveloped.  According to former Google CEO, and current Chairman Eric Schmidt, the display market could grow to $200 billion in coming years.  “Despite Google’s and Facebook’s growing strength, the online display market remains highly fragmented, [Enders Analysis] project[s] their aggregate share of global spend will be just over 25% in 2012.” 
Don't Worry About Google's Rising Costs And Tighter  
  There are four major players in the display ad world: Facebook, Google, Microsoft, and Yahoo. Google and Facebook exert their dominance via reach and consumption. In terms of monthly unique visitors, Google beats its competitors with 1.1 billion users, about 75% of the global audience. Facebook counts with 770 billion, but is growing at an impressive pace, accounting for 18% of the net increase in internet usage in Q3, compared with a combined 1% for Google, Microsoft, and Yahoo combined.
 Mark Zuckerberg's Private Photos Exposed Thanks To Facebook 
 
Mark Zuckerberg’s social network derives its strength from engagement.  Users spend an average 12 minutes per day on Facebook, a figure that is up 40% over the last 12 months.  That’s about 15% of total time spent online, compared with something like 10% for Google (which ranks second among the big display players).

Facebook’s “expanding reach and rising time spent on the site” are the keys to its display ad success.  Revenues will continue to grow faster than over at Google, particularly given the rise of the social media ad format and the surge in programmatic ad buying (through the use of exchanges, networks, demand side platforms, etc) which will make it easier to “programme [sic] and optimize large-scale ad campaigns.”



Also playing to Facebook’s favor is Google’s weakness in the social sphere.  “At this stage, Google’ late entrant look-alike social network, Google+, looks set to remain niche,” explained the analysts.

Facebook has slowly opened up its display ad platform to outer players, and will continue to improve it through the addition of new products, such as the “rumored rollout of ads on its highly popular mobile apps” (which run on Apple’s iPhones and Google’s Android OS).  But these don’t necessarily play against Google.  As mentioned above, the market is fragmented and small, and still has room to grow.  “Rising advertiser demand for both scale and performance will make many publishers increasingly reliant on one or both of the internet giants for traffic and revenue growth,” explained the analysts.

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